19 Indoor Gardening Statistics & Trends for the US (2023)

Indoor gardening is a popular hobby in the United States, with several statistics and facts highlighting its prevalence and benefits.

These US houseplant and indoor gardening statistics show we Americans have taken this to heart and love to look after our indoor plants.

US Indoor Gardening Statistics

1. The market size of the Plant & Flower Growing industry in the US was $18.5bn in 2023, reflecting an increase of 0.23% from 2022.
2. 66% of all American households own at least one houseplant.
3. According to a report by Statista, the average annual expenditure on lawn and garden supplies per consumer unit in the United States was $128 in 2022.
4. According to the National Gardening Survey 2023 Edition, Gen Z were more likely to be first-time participants in lawn and gardening activities and to try a new lawn or gardening activity in 2022.
5. Houseplants improve productivity by up to 15%.
6. People with more plants in their workspace take fewer sick days.
7. An estimated 27% (33.1 million) of U.S. households participate in active indoor houseplant gardening in 2023.
8. According to a report by IBISWorld, the market size of the Plant & Flower Growing industry in the US was $18.5bn in 2023, reflecting an increase of 0.23% from 2022.
9. According to a report by RubyHome.com, 55% of U.S. households had a garden in 2021.
10. According to a report by Bigger Garden, gardening has become one of the most popular hobbies in America, with over 71.5 million households, or over 185 million people, now enjoying the benefits of gardening.
11. In 2023, 66% of American households own at least one houseplant.
12. According to a report by Civic Science, 66% of American households owned at least one houseplant in 2023.
13. The majority of consumers’ make decisions in-store rather than having a pre-planned purchase objective, in this 2021 study by the American Floral Endowment. Watch the webinar here.
14. In 2023, 42% of U.S. nurseries grew indoor foliage plants.
15. The indoor plant trend is still strong and growing year over year. Experts predicted that the following houseplants will be popular in 2023: Alocasia Black Velvet, Bird of Paradise Tree, Strings of Succulents, Cat Palm, Stromanthe Triostar, and Philodendron Imperial Red.
16. In 2023, nearly 300 independent garden centers in the US and Canada offer houseplants at their stores.
17. The Europe Flower and Ornamental Plants market is estimated at USD million in 2022, while the United States and China are forecast to reach USD million and USD million by 2028, respectively.
18. As much as millennials love plants, plant care and maintenance remains a source of confusion. Almost half of those surveyed (47%) say they don’t currently own plants because they don’t know how to take care of them. 67% agree the responsibility of being a plant parent is more than what they bargained for. To 19%, watching plants is more stressful than getting a root canal.
19. 42% of Americans have begun growing their own produce, in a new study by Garden Pals.

These statistics illustrate the widespread popularity and growth of indoor gardening in the United States, as well as the significant impact of different demographic groups, such as Millennials and Gen z, on the indoor gardening and houseplant market.

Want indoor plant recommendations for your home? Then you’ll love our post: 10 Must-Have Indoor Plants for Every Plant Lover’s Home